When ASM Group partnered with Phenna Group, the focus was clear: preserve what made the business successful while creating a platform for long-term growth.
This case study explores how a carefully managed transition from founder-led leadership to a new Managing Director has enabled ASM to maintain continuity, empower its people, and confidently pursue future opportunities as part of the group.
About ASM Group
Established in 2003, ASM Group is an Irish-based health and safety consultancy, providing a comprehensive range of services to clients across construction, infrastructure, pharma, manufacturing, telecoms, education and the public sector.
The business specialises in safety consultancy, construction design safety (PSDP and PSCS), safety management systems, and bespoke training solutions, working in partnership with clients from project inception through to completion.
With a strong reputation built over more than two decades, ASM Group supports organisations in achieving regulatory compliance, improving workplace safety, and reducing risk, underpinned by a practical, solutions-driven approach and deep industry expertise.
The Journey to Partnership
For ASM Group's Founder and former Managing Director, Jim Horgan, who now serves as Chairman, the decision to partner with Phenna Group was shaped by both strategic ambition and cultural alignment.
Having engaged with several potential partners, Phenna stood out for its approach:
- The ability to retain ASM's identity, people and operating model
- A supportive Partner with access to expertise when needed
- A clear philosophy centred on long-term growth
Early interactions with Phenna's leadership, particularly Paul Barry, played a key role in building confidence.
"It became clear early on that Phenna was exactly what I was looking for. They offered the benefit of being part of a larger organisation whilst allowing me to manage the business."
The process itself, while detailed, reinforced this confidence through open and transparent dialogue throughout due diligence.
Planning for Succession and Long-Term Success
Succession planning was a central consideration from the outset.
Jim recognised that to take ASM to the next stage, the business needed both:
- The backing of a larger group
- A leadership transition that empowered the next generation
Protecting ASM's two most important assets, its people and its clients, was critical. Early communication with both ensured stability and reassurance.
"Every single client received the news as being very positive for them and ASM."
At the same time, a structured internal succession plan was implemented to identify and support future leaders within the business.
A Supportive and Transparent Partnership
Throughout the acquisition and transition, Phenna's approach remained consistent, collaborative, accessible and true to its word.
Key areas of support included:
- Open dialogue during due diligence
- Alignment on incentives, governance and future growth
- Ongoing access to leadership and central support
"Phenna acted in a very open, transparent and equitable way."
This consistency helped build trust and ensured the transition was not only smooth but also sustainable.
Leadership Transition in Practice
Stepping into the Managing Director Role
For Ryan Hurley, stepping into the Managing Director role was a natural progression.
Having spent several years in a senior leadership position within ASM, the transition was gradual and well planned, beginning before the formal handover.
"The move felt like a natural and well-timed next step for me."
Working closely with Jim and the wider leadership team ensured continuity across the business.
Ensuring Continuity Across the Business
One of the defining features of the transition was how little it changed operationally.
- Day-to-day operations remained consistent
- Client relationships were maintained
- Internal leadership continuity provided stability
The primary changes took place behind the scenes, particularly in financial management and reporting structures, as ASM aligned with group processes.
The Role of Phenna During Transition
Phenna's evolving divisional structure and financial framework provided additional support at the right time.
New leadership within the division helped strengthen alignment while maintaining a collaborative working relationship.
"It was clear that we would work well together, and they have proven to be a strong source of support for ASM."
From Managing Director to Chairman
Following the transition, Jim stepped into the role of Chairman, focusing on:
- Mentoring and guidance
- Supporting the leadership team
- Protecting the company's culture and reputation
The transition has been deliberately balanced, providing oversight while allowing the new leadership team the freedom to lead.
"My role is to ensure they are supported and guided to continue the growth the company has witnessed."
This balance has been enabled by strong internal succession, with a leadership team that has worked together for many years.
Growth, Stability and Opportunity
Since joining Phenna Group, ASM has continued to evolve while staying true to its core values.
Key outcomes include:
- Continued business growth
- Increased confidence to pursue new opportunities
- Strengthened financial and operational structures
- Enhanced ability to explore strategic acquisitions
"It has given us the confidence to proactively pursue further growth opportunities."
Looking Ahead
With a strong leadership team in place and the backing of Phenna Group, ASM is focused on:
- Strategic bolt-on acquisitions
- Sustainable long-term organic growth
- Maintaining its reputation for high-quality service
Phenna's growth-led model continues to provide the platform and support needed to achieve these ambitions.
A Model That Works
For both Jim and Ryan, the experience of partnership and transition has been overwhelmingly positive.
"The decision to partner with Phenna was certainly the right decision."
"The transition has been very smooth… a genuinely positive and rewarding experience."
Thinking of Selling Your TICC Business?
The partnership between ASM Group and Phenna Group demonstrates how a well-planned transition can deliver both continuity and growth.
By retaining its identity, leadership team and client relationships, ASM has continued to build on its strong reputation while benefiting from the support, structure and strategic direction of a global TICC group. The transition from founder-led leadership to a new Managing Director was carefully managed, ensuring stability across the business while empowering the next generation to lead with confidence.
With access to the broader group's expertise, enhanced financial and operational support, and a platform for future acquisitions, ASM is now well-positioned for its next phase of growth.
For business owners considering a similar path, ASM's experience highlights the importance of choosing a partner that understands your vision, supports your people, and enables long-term success beyond the transaction.