Sales Development Executive

CANSFORD LABORATORIES

Company: Cansford Laboratories (part of Phenna Group)

Location: Cardiff, fully onsite with customer visits as required

Contract: Permanent, full-time

Reports to: Head of Sales

About Cansford Laboratories

Cansford Laboratories is a specialist drug and alcohol testing laboratory based in Cardiff. Accredited to ISO/IEC 17025, we provide toxicology testing that people rely on to make important decisions in family law, social care and the workplace, so accuracy, impartiality and service are at the heart of everything we do. Cansford is part of Phenna Group, a leading testing, inspection and certification group, which gives us the backing of a larger organisation with the pace and personality of a growing SME.

The role

Cansford Laboratories is looking for a Sales Development Executive to create new revenue through proactive outbound prospecting. This is a hunter role rather than one built on inbound enquiries: you will generate demand, win new customers, bring lapsed customers back, and take your opportunities all the way from first conversation through to conversion before handing them over to our Service Delivery team.

Working across sectors agreed with the Head of Sales, you will be the person opening doors for Cansford, and your insight from the frontline will help shape how we take our services to market.

What you'll be doing

•      Plan and run targeted outbound prospecting by phone, email and digital channels to generate qualified opportunities

•      Win new customers and reactivate lapsed accounts by understanding their needs, pain points and buying triggers, and matching them to the right Cansford services

•      Own your opportunities end to end, from qualification through quotation, follow-up, negotiation and conversion

•      Run targeted outbound campaigns into priority sectors alongside Sales and Marketing

•      Keep accurate CRM records with clear next actions, value, timing and outcomes

•      Work with the Head of Sales and Business Development Manager on larger, strategic opportunities

•      Hand won business smoothly into Service Delivery and help establish the new customer relationship

•      Feed back on objections, competitor activity and customer needs to help sharpen our commercial approach

What you'll bring

•      A proven track record in outbound sales or prospecting, with clear evidence of creating your own opportunities

•      Confidence on the phone and over email, with strong qualification, objection-handling and closing skills

•      Strong CRM discipline and the ability to manage your own pipeline

•      Tenacity, energy and resilience, and a genuine appetite for high levels of customer contact and measurable activity

It would be great if you also have:

•      Experience selling B2B or technical services, particularly into legal, social care, workplace or other regulated markets

•      Experience with sales automation, sequences, social selling or a structured outbound methodology

•      HubSpot experience

•      Experience in a growing SME or entrepreneurial environment

Why Cansford?

This is a genuine opportunity to join Cansford at an important point in its growth, in a role that has been shaped around where the business is heading. You will have real ownership, a visible impact on how the business performs, and the support of Phenna Group behind you.

How to apply

If you'd like to be considered for the Sales Development Executive role at Cansford Laboratories, please apply with your CV. Cansford Laboratories and Phenna Group are equal opportunities employers and welcome applications from all backgrounds.